MacroFactor - Macro Tracker

17.4K reviews
Content rating
Everyone 10+
1M+
Downloads
Content rating
Everyone 10+
Diverse Content: Discretion Advised
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About this app

MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science.

KEY CAPABILITIES

• Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track

• Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula

• Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds

• Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log

• Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat

• Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress

• Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal

• Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode.

HOW IT WORKS

1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus.

2. Log your meals in the food log and weigh in with the weight tracker as usual.

3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism.

4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau.

FAQ

• How does MacroFactor set my calorie target?

It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in.

• What if I go over my targets or skip logging?

Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers.

• Can I set my own macros instead of following the coach?

Yes. Choose Manual mode, and set different macros for different days.

• How can I log food quickly?

Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label.

NOTICES

Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL).

Open Food Facts: https://openfoodfacts.org/
ODbL: https://opendatacommons.org/licenses/odbl/1-0/

SUBSCRIPTION PRICING & TERMS

MacroFactor is a premium app that offers three auto-renewing subscription options:

$11.99 / month
$47.99 / half year
$71.99 / year (equal to $5.99 a month)

You get a 7 day free trial of the full calorie counter and macro tracker. After that, a subscription is required, as there is no free tier.

These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Google Play account at confirmation of purchase.

Your subscription will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel your subscription from your Google Play account settings.

Terms & Conditions: https://terms.macrofactorapp.com/
Privacy Policy: https://privacy.macrofactorapp.com/

MacroFactor is a macro counter, calorie tracker, and AI food tracker with a nutrition coach that adapts your calorie and macro targets every week, helping you lose weight, maintain, or build muscle without stress.
Calorie counter & macro tracker with AI food logging and an adaptive diet coach
Updated on
Sep 22, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • No data shared with third parties
    Learn more about how developers declare sharing
  • This app may collect these data types
    Personal info, Financial info and 4 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

17.3K reviews
Alejandro Gonzalez
September 15, 2026
been using it for a couple years now. it heavily markets its coaching feature, I didn't really found it useful. they've been pushing their new ai feature, it works ig. what led me to give it three stars and canceling my subscription is the cost. If you have the money to spare, and want to try something different, or need some automatic/ai guidance, give it a shot
2 people found this review helpful
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Kayla Mastrorillo
August 30, 2026
Love this app!! I've been a user for several years now. It's been excellent for maintaining, bulking and cutting as well as assessing nutrition goals with both macro and micronutrients! It actually does adapt to you and is very flexible with its database of foods and ingredients, allowing you to be as specific or perhaps vague as you need with an option to just describe the food or snap a picture of barcodes as well. I can't think of a better way to spend $6 a month, honestly. Worth it.
5 people found this review helpful
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Paige Gillbanks
August 24, 2026
Nice interface with a lot of helpful features that make logging faster and easier. I came from myfitnesspal and then Samsung health, and I have enjoyed how easy it is to log unrecognized foods. Especially helpful when the calories aren't provided and you have to choose between estimation or not logging at all. The app does need work with its AI estimation of serving size, especially for fluids, but it will come in time, I'm sure.
4 people found this review helpful
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What’s new

* Bug fixes and performance improvements