درباره این ای-کتاب
Forget nostalgia. This is about survival. Backed by global data and sharp market insights, the authors lay out what it takes to stay relevant — from rethinking branches to embracing AI, mobile wallets, crypto, and beyond. If you’re still planning your strategy around foot traffic, you’re already behind.
Written by Brett King, the thought-leader in digital financial services, this book also features contributions from experts in various regions, from China to Latin America. With multiple bestsellers and awards to his name, King brings clarity, credibility, and vision to one of the most pressing transformations in financial services today.
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درباره نویسنده
Brett King is an entrepreneur, futurist, and internationally bestselling author. His book Augmented: Life in the Smart Lane was cited by Xi Jinping in a 2018 national address and ranked among the Top 10 non-fiction titles in North America. His follow-up, Bank 4.0, earned the distinction of Top Book by a Foreign Author in Russia in 2019. Dubbed the “King of Disruptors” by Banking Exchange magazine, Brett King has advised the Obama administration and worked with governments and regulators worldwide on emerging technologies.
With contributions from Bruno Diniz, Jim Marous, Efi Pylarinou, Paolo Sironi, Richard Turrin
