Jagdish Sheth

The series is edited by Jagdish N. Sheth, who is the Chares H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University (USA). He is the former President of the Association for Consumer Research (ACR) as well as Division 23 (Consumer Psychology) of the American Psychological Association (APA).

Ebooks

Clients for Life: How Great Professionals Develop Breakthrough Relationships

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, Edition 2

The Rule of Three: Surviving and Thriving in Competitive Markets

The 4 A's of Marketing: Creating Value for Customer, Company and Society

Genes, Climate, and Consumption Culture: Connecting the Dots

The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

Does Marketing Need Reform?: Fresh Perspectives on the Future

The Business School in the Twenty-First Century: Emergent Challenges and New Business Models

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Navigating Brand Activism

Genes, Climate, and Consumption Culture: Connecting the Dots

Digital Consumer Behavior

AI Marketing Essentials: Concepts and Practice for the Digital Age

Customer Relationship Management in the Digital Age

Handbook of Vocational Education and Training: Foundations for Transforming the Nation

Does Marketing Need Reform?: Fresh Perspectives on the Future