Patrick Barwise

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and its Audience, Simply Better and The 12 Powers of a Marketing Leader.

Ebooks

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care

Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation